Alex Friedman

Business Development and Owner Relations Manager

Alex Friedman is a seasoned Business Development Manager at Simple Life Hospitality. He takes pride in driving business growth through strong client relationships and strategic planning. With a background in the industrial manufacturing sector, Alex brings valuable experience in innovative solutions, project management, and market development. He is passionate about identifying new opportunities and consistently delivering results that exceed expectations.

In his dual role, Alex focuses on building lasting partnerships with property owners while supporting the broader growth and vision of the company. His approachable style and attention to detail make him a trusted resource for owners and team members.

Outside of work, Alex enjoys volunteering at the Boys and Girls Club, cooking, traveling, hunting, birdwatching, and relaxing at his family’s lake house. He lives in the Janesville, Wisconsin area with his wife, Casandra, and their young son, Callum.