Alex Friedman

Business Development and Owner Relations Manager

Alex Friedman is the Business Development Manager at Simple Life Hospitality, where he helps drive the company’s growth by building strong relationships and identifying new opportunities. With a background in the industrial manufacturing sector, he brings experience in project management, market development, and problem-solving, along with a practical, results-focused approach.
In his dual role, Alex focuses on developing lasting partnerships with property owners while supporting the company’s broader growth and long-term vision. He’s known for his approachable style, clear communication, and attention to detail, making him a reliable resource for both clients and team members.
Outside of work, Alex enjoys volunteering at the Boys and Girls Club, cooking, traveling, hunting, and birdwatching, as well as spending time at his family’s lake house. He lives in the Janesville, Wisconsin area with his wife, Casandra, and their two sons, Callum and Beau